MOBILE ONBOARDING OPTIMIZATION - CHASE

The first task was to determine an information architecture for how the screens should be structured. We did this by conducting surveys among in-market car-shoppers, asking them to rank their information by order of importance.

We then set about designing the mobile experience first; simultaneously writing and user testing copy for the screens to maximize benefit messaging. The design also contained a persistent "benefits matrix" that allowed the user to compare the values of signing up for the service at a glance.

Once the mobile design was created and tested, development of the desktop version was simply a matter of recreating the designs within pop-up modals that would accommodate all screen sizes up from tablet all the way to widescreen desktop.